To reveal this new playlist to the World, Spotify tasked Hornet with creating a 15s introduction and even gave us extended control over the look and feel. I was brought on with a script and storyboard in place and began designing.
The premise of Daylist is that it updates multiple times a day (six times to be precise). For each of these stages, Spotify defined illustrative gradient backgrounds resembling the sky. We expanded on these visually and used them as the story vehicle.
Storyboard by Creative Director Itay Tevel
Early styleframe exploring the phone look as well as the minimization of the UI. Since we were planning with large supers on top of the phone, the detailed UI was going to be a challenge.
Director of Production
Head of Creative Development
Head of Production
Senior Motion Designer
Philip von Borries
CG Sr. Design & Animation