Spotify Daylist
2023
Roles
Design
Lead Animation
What's better than a playlist that feeds you new music every day? One that does it all day of course! Introducing: Spotify Daylist, your day in a playlist. It updates throughout the day ... and can get a little weird.
To reveal this new playlist to the World, Spotify tasked Hornet with creating a 15s introduction and even gave us extended control over the look and feel. I was brought on with a script and storyboard in place and began designing.
The premise of Daylist is that it updates multiple times a day (six times to be precise). For each of these stages, Spotify defined illustrative gradient backgrounds resembling the sky. We expanded on these visually and used them as the story vehicle.
Storyboard by Creative Director Itay Tevel
Early styleframe exploring the phone look as well as the minimization of the UI. Since we were planning with large supers on top of the phone, the detailed UI was going to be a challenge.
Initial animatic
Wireframe render
Credits
Production
Hornet
Creative Director
Itay Tevel
Managing Partner
Hana Shimizu
Director of Production
Karen Lawler
Head of Creative Development
Kristin Labriola
Executive Producer
Cathy Kwan
Head of Production
Dez Stavracos
Producer
Sarah Keshishian
Assistant Editor
Cole Bannick
Talent Coordinator
Jon Chun
Creative
Shivani Parasnis
Greg Edwards
Client Producer
Kenzie Tankersley
Senior Motion Designer
Philip von Borries
Motion Designers
Amália Lage
Thiago Steka
CG Sr. Design & Animation
Wendy Eduarte
CG Generalists
Kyuri Kim
Jakub Svehla
Philip von Borries
Nøkkerosevej 57
2400 Copenhagen
Denmark
